Varum\u00e4rke. Ett starkt ord som inte \u00e4r helt l\u00e4tt att f\u00f6rh\u00e5lla sig till.<\/p>\n

Hur du \u00e4n ser p\u00e5 det kan betydelsen inte underskattas, varum\u00e4rket \u00e4r det viktigaste ditt f\u00f6retag har. De v\u00e4rden du f\u00f6rs\u00f6ker bygga upp med de tj\u00e4nster och produkter ditt f\u00f6retag erbjuder summeras i varum\u00e4rket. Allt det som v\u00e4cker uppm\u00e4rksamhet, attraktion, relation och lust i det du f\u00f6rs\u00f6ker s\u00e4lja kopplas till ditt eller dina varum\u00e4rken.<\/p>\n

Pepparkakshuset arbetar sedan start 1998 med en egen varum\u00e4rkesmodell \u2013 Varum\u00e4rkesresan \u2013 som ett verktyg f\u00f6r att hj\u00e4lpa f\u00f6retag att p\u00e5 ett konkret s\u00e4tt utveckla en plattform f\u00f6r hur just deras f\u00f6retag ska arbeta strategiskt f\u00f6r att bygga upp sitt varum\u00e4rke eller sina varum\u00e4rken p\u00e5 b\u00e4sta s\u00e4tt.<\/p>\n<\/div>

<\/h2>\n

Exempel p\u00e5 varum\u00e4rkesresor<\/h2>\n
Genom \u00e5ren har Pepparkakshuset genomf\u00f6rt varum\u00e4rkesresor f\u00f6r ett stort antal f\u00f6retag, organisationer och koncerner. H\u00e4r n\u00e5gra exempel:<\/p>\n<\/div>
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